ABOUT US
About Chichaqu
Friends familiar with Chichaqu know that we are an original brand from Shenzhen, established in 2011—making us about 12 years old now.
In the early days, we focused mostly on T-shirts, but over time we’ve expanded into a full range of spring, summer, autumn, and winter apparel. Many of our longtime customers have been with us for a decade, and their continued support and recognition mean a lot to us.
In terms of brand direction, we haven’t shifted much since the beginning. What has evolved is our product range—especially over the last five years, where we’ve introduced heavier outerwear and down jackets for the colder seasons. Still, our core attitude and vision remain largely the same as they were ten years ago.
We aim to infuse local cultural elements into our designs, blending outdoor and workwear influences with the essentials of men’s fashion. The result is clothing that fits seamlessly into everyday urban life but is also tough enough for the outdoors—functional, dependable, and made for real life.
We emphasize comfort and durability, with a design philosophy that values timelessness over fleeting trends. Our clothes reflect a thoughtful, understated aesthetic—not loud or overly decorative, but honest and built to last.
Materials and craftsmanship are extremely important to us. Over half of our fabrics are custom-developed. From summer T-shirt materials and Supplex cotton-nylon blends to heavyweight sweatshirts and fleece for winter, we pay close attention to every detail. A significant portion of our fabrics are also recycled—often made from reclaimed plastic bottles or even discarded fishing nets, sourced through specialized suppliers. These sustainable materials are used across various styles, including coach jackets, outerwear, fleece, and accessories.
Recycling and regeneration are values we take seriously. Making clothes that look good is one thing—but we believe what makes a garment truly meaningful is the thought and intention behind it. That’s why, whenever possible, we incorporate regenerative fabrics into our collections.
Overall, we take pride in our quality and reputation. In our niche category, we currently rank second in customer repurchase rates—a testament to the trust and satisfaction of those who wear Chichaqu.
